A product area needs several skills together
A usable release needs analysis, design, frontend, backend, testing and a working pipeline at the same time. Adding one engineer would leave the coordination with you.
For product owners whose backlog needs a whole team, not one more pair of hands. We put together the people one area of your product needs: developers, an architect, a tester, product and business analysts, DevOps and a designer from Widelab, our product design brand. One lead runs it. You set the priorities and meet everyone first. The squad uses AI at every step, and its code, decisions and records stay in your tools.


A usable release needs analysis, design, frontend, backend, testing and a working pipeline at the same time. Adding one engineer would leave the coordination with you.
The squad can take an agreed backlog area while your leads keep control of shared architecture and interfaces.
Your product owner needs to know what is ready, what is blocked and which decision is needed next.
Every release adds features and nobody checks who uses them. You want a team that asks what a feature is for before anyone builds it.
Developers, an architect, a tester, product and business analysts, DevOps and a Widelab designer. You meet them before the start, and the mix follows the work, not a fixed template.
Your product owner sets priorities with the squad lead, who coordinates delivery and makes dependencies and decisions visible.
Code, specs, test plans, architecture decision records and review notes go into your repositories and tracker. AI drafts them, people check them. Task-level time records show where the work went.
The architect writes down every significant decision with the trade-off and the option that lost, so you know who decided what and why. We hire for judgement: our people sit the CCAT, and 80% of the crew score above the 90th percentile.
A product can grow like a city that ends up in permanent traffic: every feature adds code, cost and things to maintain. Before a feature enters the backlog, our analysts ask who will use it and how we will know. If it adds complexity without value, we say so.
AI tools work at every step: analysis, design, code, tests, review and release. Agents draft and check, people approve the plan and merge. It is the model we tested in our AI software factory: 50 tickets in a week, two human decisions on each.
Delivery of the product area, from analysis to release
Engineering, tests and integrations
Specs, test plans and decision records in your repositories
Coordination of dependencies and decisions

Priorities, set by your product owner
The repositories and the tracker, with everything in them
The final decision on what gets built
Your data and your accounts
Agree ownership before assembling the team
Your product owner sets direction with the squad lead. Status comes daily at the start and weekly once agreed, with scope and decisions in your tracker. Every step leaves something you can read: a spec, a test plan, a decision record, review notes. The team starts with a bounded increment, then reviews its composition against the work ahead.
They don't just execute requirements. They become an extension of our team.

Bring the backlog and your internal team structure. Our business analyst and architect go through it with you: which features are worth building, who sets priorities, makes technical decisions, checks acceptance and approves releases. Agree the squad boundary and the first assignment before confirming the roles.

Interview the proposed lead, engineers, analysts and anyone else the area needs. We confirm availability, budget and the start date before onboarding.

Set up access, review rules and reporting in your tools. The squad completes a bounded piece of work, with its spec, test plan and decision records in your repository, so both teams can check the interfaces and the way of working.

Look at what shipped, whether people use it, time spent per task and the next priorities. Agree whether the composition should change and keep the decision record with the product.



Assemble a delivery line from agents, human gates and a harness, and see where people have to stand. Based on a real week: 50 tickets, two human decisions per ticket.
Read the briefAI multiplied the decisions one person makes in a day. Why we hire for judgement, and what a good decider is worth in hours of rework.
Read the briefHow nine people built one product in 44 days, with 756 accepted changes and 2,168 hours.
Read the briefWhat a partner adds beyond delivering scope, and why it matters when a team owns a product area.
Read the articleBring the backlog area, your current team and the next release you want to make. We will propose the roles the squad needs, from analysis and architecture to testing, DevOps and design.
Mike KacprowiczBook a callChief Growth Officer