Your product looks like every AI-built app
Same layout, same cards, same gradients. At a glance, users can't tell you apart from the competition.
Explore
Team augmentation · Design squads with Widelab
Anyone can generate a design now. Yours should look like no one else's
AI tools spit out clean, repeatable screens in minutes, and thousands of products now look the same. What still sets a website or a product apart is human taste: the judgment calls, the details, the feel. Widelab, our company's design brand, brings that to your product and works side by side with the engineers who build it.
- 130+People, remote across Poland
- QA + productMost of our 2026 hires
- 5.0Clutch rating, 11 reviews
This is for you if you need design inside the delivery conversation
Engineers are filling in design gaps
Missing states and unclear flows get decided in code, without a designer in the room.
Separate teams lose context at handoff
You want designers and engineers talking constraints while the screen is still a sketch.
The interface is becoming inconsistent
Every new feature looks a little different. You need design rules the whole team can apply, old screens and new.
What you get. Design with a human touch, built to ship
Designers matched to your product
Widelab designers or researchers picked for your product questions and for the engineering team they'll work with. People with taste, not a prompt.
A look that's yours
A visual direction for your website or product: type, color, motion and the small details people remember. Something that stands out, not another template.
Flows and interface designs
Designs for the agreed journeys, including the loading, empty, error and role-specific states engineers need to build them. The edge cases AI mockups skip.
Design system and delivery support
Figma components kept in step with the components in Storybook, and design reviews as the screens move into working software. React projects can start from Wideset, the design system we built with Widelab.
See the work before you talk to us
Widelab shares its web and product design work on Dribbble. Take a look and judge the taste for yourself.
See Widelab on DribbbleTech stack. Design and engineering in one squad
Widelab designers work in the same squad as the engineers, from research and visual direction to a design system in code. That code is Wideset, the design system we published together.
Tech stack
- Figma
- FigJam
- Storybook
- Wideset
- React
- Next.js
- TypeScript
- Tailwind CSS
- Radix UI
- CVA
- Sass
- Framer Motion
- GSAP
- Vite
- Webflow
- Framer
- Maze
- Hotjar
- Notion
- Sanity
What's included
Wideset is the open source (Apache-2.0) React design system Widelab and our engineering team built together and published in November 2026: 53 accessible components, tokens with dark mode and rebranding through CSS variables, and a Figma library the code matches. It runs on React, Radix and Tailwind CSS v4, ships as an npm package or through the shadcn CLI, and comes with Agent Skills for Claude Code, Cursor and Codex. We use it to build production frontends and to prototype screens quickly on the same components, and you can read every line of it on GitHub.
How we work
Taste up front, engineering constraints from day one
We start with the decisions that need design input and agree how designers will work with your product lead and engineers. The visual direction gets set early, by people, and every design is checked against implementation constraints as it develops. Open questions stay visible in the delivery process, not in someone's head.
What stayed with me was the communication. Fast, clear, and always with something concrete: a proposal, an update, a solution. We never had to wonder what was happening.
How it works. From product question to implementable design
Set the design responsibility
Pin down the user questions, product area and design decisions the team needs help with.
Meet the proposed designers
Talk through research and interface needs with the people who'd join the work, and look at what they've designed before.
Develop and review the flows
Set the visual direction, explore the agreed journeys and work out data, interaction and technical constraints with engineers.
Support implementation
Review the built screens, polish the details that make them feel right and keep the design guidance current for the next changes.
Proof, not promises
EdTech · Platform
A WCAG-compliant social platform for 10,000+ students
PropTech · Platform
Rescuing a construction management platform after a failed first build
Questions about working with Widelab
- No. Our designers work with your existing design system and your engineering team. We agree the tools and review routines at the start, and reuse the brand rules and components that already work.
- With a 30-minute call about the role and the work. We propose people who fit, you meet them before they join, and the terms are agreed before work starts.
- No. Widelab is the design brand of the same company as Pirxey. Our designers and engineers build products together, and that work has paid off: Wideset, our React design system, came out of it. You get one team and one conversation, not a hand-off between two vendors.
- Yes. The designers can join your existing development team. We agree review routines and how implementation questions reach the designers.
- No. The work can focus on one product area or one user journey that isn't working. We agree that boundary before proposing anyone.
- Yes. We review your brand rules and design components at the start, reuse what works and add guidance only where it's missing. If you want to stand out more, we'll tell you where and why.
- Research is scoped around the product decisions it should inform. Findings turn into design choices and go straight to the engineers building the affected journeys.
- They can generate a decent screen in minutes, and so can everyone else. That's the problem: the output is repeatable, so it looks like thousands of other products. AI is great for speed. The taste, the visual direction and the calls about what to leave out still come from a person.
- Both. Marketing sites where looking different is the whole point, and web or mobile products where the design also has to hold up across every state, role and edge case.
- Widelab posts its web and product design work on Dribbble: https://dribbble.com/widelab. On a call we can walk you through projects closer to yours.
How we think about this, in our own words
Interactive briefs and articles by our team, picked for this service
Build an MVP that works: Key steps to launch fast without burning cash
How a simple five-screen prototype tested with real users decides what the product needs before anyone writes code.
Read the articleYour developers got faster. Did your product?
Why product discovery and analysis still run at human speed when coding gets faster, and why design belongs in the same squad.
Read the briefThe new Pareto: 95/5
Why the visible screens are the easy part of a product, and the states and edge cases nobody shows take the effort.
Read the briefName the design question holding up your product
Tell us the product area, the research you already have and the engineering team the designers would work with.
Direct contact
Mike KacprowiczBook a callChief Growth Officer