We code faster with AI – why we made a mini-ad and what it means for you

Time is the most precious resource insoftware development. A recent Pirxey blog post about Rapid AI Prototyping reminded us that a minimum‑viable product is not just a stripped‑down version of your idea – it is a strategic tool that gives you a time‑to‑market advantage and reduces risk. Using the right AI tools, months of backend and deployment work can be collapsed into days, and the gains are significant: faster time to market, lower cost and risk, and flexibility to iterate.

This is why we decided to create a shortvideo. It’s not about showing off a flashy animation. It’s about telling a story: we use AI to code faster and better so that we can invest the saved time into what really matters – partnership with our clients and the energy of our team. Below is a look behind the scenes.

Why speed and AI matter

In today’s startup world, speed is everything. Traditional development cycles are long; waiting months for an MVP can mean missed opportunities. AI is changing that. Tools like GitHub Copilot, ChatGPT and CodeGuru help developers write and review code with “the precision of a laser and the speed of a caffeine‑fuelled coder”. McKinsey estimates that companies using AI in their development processes can boost productivity by up to 40 %. In code review alone, AI dramatically reduces turnaround time by automating routine checks and surfacing bugs before they reach production. Less time spent on mechanical tasks means more time for hard problems and creative thinking.

At Pirxey, we’ve embraced an AI‑first culture to turn these gains into a competitive advantage. We use AI during discovery to map user needs faster, during development to speed up coding and code review, and during testing to catch edge‑case bugs. Our article on rapid prototyping explains how modern tools like Cursor (a VS Code fork with built‑in AI), Supabase (instant backend) and Vercel (one‑click deployment) allow us to build a full stack prototype in weeks instead of months.

Why there’s a football team in our ad

Great code comes from energetic people. That’s why we sponsor a local American football team. The time we save through AI is time we can invest in people – whether that means mentoring junior developers, learning new skills or cheering on our players. Sports remind us that teamwork, passion and recovery are as important in tech as they are on the field. By showing our team outside of the office, we want to highlight that AI isn’t about replacing humans; it’s about giving them the space to thrive.

The bottom line

Our mini‑ad is more than a marketing stunt. It’s an invitation to see how we work. By combining AI‑accelerated development with human‑centred partnership, we can deliver robust products faster and with less risk. The saved time isn’t pocketed – it’s reinvested in relationships, creativity and, yes, a bit of football.

Curious how AI could speed up your project? Check out the video and read the full story on our blog. If you like what you see, claim your free trial hours and let’s build something remarkable together.